THIS IMMERSIVE COURSE IS DESIGNED TO PROVIDE INFORMATION, TIPS, EXERCISES AND TOOLS TO HELP YOU THINK ABOUT YOUR BUSINESS IDEA.
As you progress through the course, you’ll work to:
• Discover how your business concept matches your personal vision.
• Align your business concept with a real market opportunity.
• Find your target market and discover your competitive advantage.
• Determine the unique features and benefits of your product/ service.
• Learn how to set realistic financial goals for your business.
• Define your company’s brand and marketing.
• Learn how to manage business functions and develop an organizational culture.
• Determine the steps to profitability.
• Identify potential sources of funding for your business.
• Launch your business.
