Getting crappy results on your Facebook ads? You might have too much text on your video or photo. Facebook will demote or throttle down your boosted posts if their is, “more than 20% text” on the image. They are hella unforgiving btw. So what can you do?
- Reduce text to ZERO. I’m serious, you’ll get much better results if you put ALL the text in the caption instead on the image.
- Don’t post “flyers” as ads. If you need to promote an event, use an image or video without ANY text on it. Put ALL the promotional text in the caption.
- Do you see a theme emerging? Cut out the text on your image or video and you’ll get more impressions per dollar. This, I assure you.
What are your Facebook ad hacks? Let me know in the comments or send me an email. Here’s the actual Facebook tool for determining if your image meets their standards (desktop only, FB’s rule not mine):